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From the dot-gruppe / Smarketer Newsletter: Success Route to the YouTube Summit - Part 1

The numbers speak for themselves: YouTube is one of the platforms with the highest reach in the digital world. In the meantime, the platform has become an integral part of the marketing mix for thousands of medium-sized and large companies worldwide. However, when you consider the large number of videos published every day, it quickly becomes clear: nothing works with YouTube marketing without a strategy.

We asked dot-gruppe, the experts in the field of moving image, storytelling and YouTube. For already 19 years we have a cooperation and close friendship. And not only we can benefit from their years of experience, but now you can too.

In a world where any user can access content on any device at any time, generating interest is no easy task. But with the right guides and tips from the experts' bag of tricks, you can succeed in the new "attention economy." The moving image is, in our experience, the perfect medium to significantly increase brand awareness and advertising effectiveness.

But what advantages does the platform offer you as an entrepreneur? In Germany, there are already around four to eight million active users on the platform1. 40%² of German Internet users are active on YouTube every week. In order to be successful on YouTube, it is essential to produce and market videos that are suitable for the target group and that are convincing both visually and in terms of content. YouTube has become very efficient both for rapid awareness building and, in conjunction with remarketing campaigns, for generating leads and sales.

This newsletter marks the beginning of a series of topics that we have implemented together with our partner dot-gruppe. From now on, you will receive success stories, tips and tricks about YouTube and videos at regular intervals. 

The following topics await you:

  • What advantages do videos offer over text and image content?
  • Channel setup checklist: Is my channel optimally set?
  • Production tips on a small budget
  • Also: YouTube best practice and numerous tips and tricks for optimal positioning on the video platform.

Stay tuned, we are looking forward to it!



Image sources: Adobe Stock /, dzianominator