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Video seeding for Tirendo: The Impossible Ride with Sebastian Vettel

The brand new viral video of Sebsatian Vettel is online and has a very unexpected ending. Forward or backward? No matter—maximum benefits are always possible with the perfect tire. Tirendo presents their brand new video with Sebastian Vettel, in which the brand ambassador makes a spectacular drive with special accompaniment—absolutely secure and controlled with the right tires.
Dot-gruppe took over the seeding concept and dissemination of the new videos. The strategic video seeding integrated a range of strong blogs, social media channels, and influencers from the automobile industry, with extra focus on tire portals. Thus, the videos reached over 400,000 users in just one month.

With the motto “Right Tires,” the racer shows his driving skills in a fascinating way. In a black Dodge Challenger, the racer starts by spinning his wheels and locks front his spectacular maneuvers.