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Video seeding concept and marketing for ETERNA enters its second round

The story around the #origamishirt continues! After the successful distribution of the three spots from the still current ETERNA campaign, which has so far reached more than 800,000 users, the dot-gruppe continues to support the german clothing company with its many years of experience in the area of social media marketing.

Since the beginning of May, the shirts and blouses of ETERNA have conquered the Internet with charm and artistic presentation. With its #origamishirt campaig, the company from Passau shows that their shirts and blouses are helpful companions in all situations and, used in a creative way, unfold unexpected effects.

Now, the sequel follows with three new videos. The first video begins with meeting the mother-in-law. Luckily, the creative protagonist has long been aware, that ETERNA shirts are much more than just garments. Also for the 2.0 sequel, dot-gruppe integrates high-reached fashion blogs, communities and powerful social media channels, such as Facebook, Twitter and Instagram.

We are delighted about the further cooperation with ETERNA!