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Dot-gruppe performed a conversion campaign for Stiftung Warentest on YouTube and Facebook.

The campaign included creative concept, viral video production, design and implementation of YouTube channels, the landing page, and a Facebook app and promotion video (video seeding), all from one source. The five viral spots have the motto “buy no scrap” and were placed on the specially created YouTube channel.

The video seeding is modulated on the viral spots and the YouTube channel. The objectives were to generate reach and subscribers. The viral marketing campaign also serves to rejuvenate the brand.





Stiftung Warentest Landingpage

YouTube Channel

Stiftung Warentest Landingpage YouTube



Client: Stitung Warentest

Campaign: purchase no scrap

Concept: conversion campaign

Campaign Integration: YouTube, Facebook, blog marketing, landing page

Services: creative concept, viral video production, design, implementation of the YouTube channels, landing page, Facebook app, promotion (video seeding)