Dot-gruppe developed and produced exceptional TV commercials for the market launch of ShopperElla, an online Marketplace of baby and children’s fashion and clothing.
The creative concept has a strong call-to-action in order to optimally address the primary target group—mothers—and can be continued for use as a viral video on YouTube.
The spot concept is based on the highly successful principle of “thingy”—children describe things adults have to guess. The success of the campaign measures ShopperElla with growing traffic and domain direct entries.
Campaign: TV ad campaign for shop launch
Concept: TV commercials (20 sec and 10 sec reminder)
Services: concept, casting, video production, post-production
Broadcast: Pro7 / Sat1