Task
Under the hash day #makethemvisible Oxfam Germany launches a call for donations to draw more people’s attention to the conditions in refugee camps and motivate them to act. In order to raise awareness of the #makethemvisible campaign and the video produced for it, an attention-grabbing seeding campaign was to be developed.
Concept and implementation
The entire playlist of ten videos was integrated into socially-critical and socially committed blogs, social media channels and online communities through the dot-gruppe’s extensive influencer network. Precise targeting reached more than 260,000 hits on YouTube alone.
Campaign videos
Overview
Client: Oxfam Germany
Campaign:”#makethemvisible”
Services: Seeding concept, video seeding campaign, influencer and blog marketing
Reach: more than 260,000 users
