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The sixty group with brands like Miss Sixty and Killah entrusted dot-gruppe with the development and production of a viral marketing campaign. The “Killah Jump” campaign includes over 15 viral videos. Models with a difference: emotions literally take off—the new Killah collection is here!

The creative concept stimulates user participation and was developed by dot-gruppe. In the first 4 weeks, the YouTube channel maintained by dot-gruppe received over 500,000 viral views.

Dot-gruppe also manages the Facebook channel, on which the user can submit their own Killah Jump submit. In a competition, the users with the best photos will win new Killah Jean.

 

Summery

Client: SIXTY, Killah brand

Campaign: Killah Jump

Concept: User participation

Campaign integration: YouTube channel and Facebook Fan Page

Services: concept, viral video production, video seeding, Facebook Fan Page

Coverage: about 500,000 viral views within 4 weeks on YouTube, over 1,000 competitors