Fashion Week Berlin | Social Media- and PR Campaign
On the occasion of the 17th Fashion Week in Berlin, Berlin Partner für Wirtschaft und Technologie GmbH would like to draw attention to the highlights of this year’s season and put its trust in the dot-gruppe’s many years of experience in video marketing and seeding.
Concept and implementation
The campaign was carried out in the B2B and B2C sectors and was widely spread. In addition to the marketing of the Berlin Fashion Week through PR and media work, viral measures were implemented with a high reach. Emphasis was placed on the targeted addressing of trade press and fashion and lifestyle media. The broad publisher network enables the concept to be expanded into a multinational campaign.
Client: Berlin Partner für Wirtschaft und Technologie GmbH
Campaign:”Berlin Fashion Week: Highlights 2015″
Services: Seeding, screening and selection of influential bloggers, influencer and blog marketing, press releases
Reach: 50,000 views