Development of a blog marketing concept for EWE “Smart Living”.
Smart living has become a new trend and offers many possibilities to make life more pleasant and easier. With its new campaign video “smart Living”, EWE wants to pick up on this trend and present how technology can change and enrich life. The video was produced by the Hamburg creative agency strg. GmbH. The dot-gruppe was responsible for the blog marketing and distribution of the video.
Concept and implementation
Client: strg GmbH / EWE smart living
Campaign:”EWE smart living times differently!
Concept: Video and Social Media Seeding
Services: Seeding concept, video seeding campaign, influencer and blog marketing
Reach: over 170,000 users