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With the aim to spread through a target group and go viral, dot-gruppe produced an iconic viral video for the car portal Drivelog, daughter of the automotive supplier Robert Bosch GmbH. In it, the topics of car breakdown and failed flirting attempts are presented as a charming and authentic internet video, presented in the style of user generated content.

As a video supervising and viral marketing, dot-gruppe took care of the creative concept, the development of the script, the entire viral video production including post-production, as well as accompanying online PR measures. The video seeding is actively supported through the thematically appropriate TopsOfCars YouTube channel.

In combination with a corresponding landing page, Drivelog uses dot-gruppe’s viral video production as an effective traffic bearer and viral marketing tool for the services and the app.

 

 

Summery

Client: Drivelog—Mobility Media GmbH

Campaign: Embarrassing Vehicle Breakdown!

Services: creative concept, viral video production, video seeding, online PR