Concept and implementation
Simultaneously with the “equal pay day”, which took place on 19 March, the campaign “You deserve MORE” was launched, attracting even more attention from viewers and the press. Influencers and multipliers in the areas of law and labour have been recruited to distribute the video, as well as the playlist, on the social web. The focus was on effective Facebook and YouTube marketing. The video was also linked to other social media platforms and to Google+ Communities (Jobs & Career) and thus reached a total of approx. 150,000 users.
Campaign: “You deserve MORE”
Concept: Video and Social Media Seeding
Services: Seeding concept, video seeding campaign, influencer and blog marketing
Reach: 150.000 User