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Dot-gruppe promoted the current viral video spot of the Center Association of German Bakers as part of the image campaign, “Back Country Bread.”

Within the campaign, a creative competition in form of a song contest was conducted. The video seeding measures built a positive awareness of the apprenticeship in the bakery trade, and brought the song contest this week. The video seeding was specifically designed for the core target group of school graduates. The accompanying brand ambassadors and influencers will included to increase the range efficiently.

We achieved a reach of 100,000 video views. The campaign was implemented in cooperation with the Dorland Advertising Agency and the Stuttgart agency Cosmoto.



Client: Dorland Advertising Agency / Bakery trade

Campaign: back country bread

Concept: awareness campaign, blog marketing

Campaign integration: YouTube, blogs

Services: promotion, video seeding