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For a summer special from Accor, one of the world’s largest hotel groups, dot-gruppe was commissioned for “TENor15” EUR social media marketing campaign.

The slightly sloping Bird of Paradise from TENor15 was specially cast for action and rock Berlin. Spontaneous gigs at prominent locations and a nightly live gig in a club attracted not just rock fans—the types just fall anywhere. The groupies are not long in coming.

The viral and social media marketing campaign resulted in a significant increase in bookings of summer specials.

 

 

Summery

Client: Accor Hotels, brand Ibis

Campaign: TENor15

Concept: Summer Special

Campaign integration: YouTube channel and Facebook fan page

Services: Concept, viral video production, video seeding, channel management

Result: significant increase in bookings