„All you need is“… ACCOR – All Seasons. With this claim, the Accor Group has recently been stirring up the hotel segment of the Economy 2**+. To promote the “All you need is” campaign, dot-gruppe was commissioned with the successful placement and distribution of the campaign on selected touchpoints.
Concept and implementation
Smart design, free W-LAN, breakfast specialities and much more. What is obligatory with other suppliers surcharge, costs in the ACCOR – All Seasons immediately no cent extra and makes the stay to the benefit. The brand ambassadors and bloggers also found this in a hotel test and gave their enthusiasm for the innovative hotel concept free rein. Through the targeted blog marketing of the dot-group, 1.5 million users were reached within 3 months and brand awareness was effectively built up and expanded among the relevant target groups.
Client: Accor Hotels
Campaign: All you need is…
Concept: Blog marketing
Services: Concept, screening and selection of influential bloggers, influencer and blog marketing
Reach: over 1 million users within 3 months