News KW 2
Change in Facebook Newsfeed; Google updates PageSpeed Insights; Facebook app with local news and events
and dear online traders, watch out: Payment fees in online shops are largely prohibited from 13.01.18 onwards. This is because starting tomorrow, a law will come into force to regulate payment charges on the net, which states that customers may no longer charge fees for the most common means of payment.
Other news that reached us this week? We ´ll give you a small overview.
Facebook Newsfeed: Less advertising. More posts from friends.
New year, new direction? For Facebook, the new direction seems clear: Back to its users. Facebook wants to become a network for personal communication. For advertisers, the situation is getting tight… Because: A recently announced change in the content of media and brands will largely banish content from the news feed.
In a Facebook article, Mark Zuckerberg announced that Facebook wants to focus more on networking and exchange among people. For this reason, the focus will no longer be on the presentation of relevant content and advertising, but on people’s social interactions. Back to the roots, then? For this, Facebook even accepts that the time spent by users on the platform is reduced overall. Also with a decrease of the commitment is expected, so the Blogpost. All measures designed to strengthen Facebook’s community and business in the long term.
But what about the publishers? It is clear that the space in the newsfeed for brands and companies is now very limited.
Facebook itself says:
„These updates could reduce reach, video watch time and referral traffic from pages. The impact will vary from page to page – depending on factors such as the type of content produced and how people interact with it on Facebook. Pages whose content is not commented on and interact with by people on Facebook could see the greatest reduction in the distribution of their content. On the other hand, the impact on pages whose contributions lead to meaningful interactions between friends will be less significant.“
Advertisers must therefore fear for a drop in their organic reach. Solution? Now it is time to publish articles and formats that trigger conversations on Facebook. In particular, moving image/live videos are formats that promote engagement in this regard.
However, the conversion of the news feed is only one of many measures. According to Zuckerberg, users and publishers must be prepared for further updates in the coming months.
Google PageSpeed Insights: Data from Chrome User Experience Report
News on Google: The company announced that its PageSpeed Insights tool has been updated and reworked to use data from the Chrome User Experience Report.
The Google tool “PageSpeed Insights” helps site operators to investigate and optimize the loading time of a or their website. Using real data from Chrome browser users, it now shows how fast a page can be loaded on the basis of real user data. An important measure of user satisfaction.
According to Google,”PageSpeed Insights” reports now include the following elements:
- The Speed score categorizes a page as being Fast, Average, or Slow. This is determined by looking at the median value of two metrics: First Contentful Paint (FCP) and DOM Content Loaded (DCL). If both metrics are in the top one-third of their category, the page is considered fast.
- The Optimization score categorizes a page as being Good, Medium, or Low by estimating its performance headroom. The calculation assumes that a developer wants to keep the same appearance and functionality of the page.
- The Page Load Distributions section presents how this page’s FCP and DCL events are distributed in the data set. These events are categorized as Fast (top third), Average (middle third), and Slow (bottom third) by comparing to all events in the Chrome User Experience Report.
- The Page Stats section describes the round trips required to load the page’s render-blocking resources, the total bytes used by the page, and how it compares to the median number of round trips and bytes used in the dataset. It can indicate if the page might be faster if the developer modifies the appearance and functionality of the page.
- Optimization Suggestions is a list of best practices that could be applied to this page. If the page is fast, these suggestions are hidden by default, as the page is already in the top third of all pages in the data set.
Facebook “Today In”: City events and local news
In its mobile app, the social network is testing the new “Today In” area, a mixture of city events, announcements and local news.
Facebook links the whole world together. News and news worldwide are spreading rapidly through the social network. But what actually happens around you? That’s a good question, which I think Facebook also asked itself. According to media reports, Facebook wants to integrate more information about events in the user’s own regions – and presents “Today In”, a functional extension of its app that is intended to focus more strongly on local news and events. An extension that can be combined with Facebook’s data on the interests and habits of its users.
Facebook has now started a test run in 6 US cities: New Orleans, Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York; Peoria, Illinois and Little Rock, Arkansas.