Facebook Video Chat on Facebook Messenger Lite; Notifications in Twitter group DM’ s; Facebook tests Marketplace
the ITB (International Tourism Fair) – the largest worldwide – is currently taking place in our beautiful city of Berlin. In addition to providing inspiration for the next holiday, the tourism trade fair is looking closely at the latest trends for 2018 – and the subject of “digitalisation” is playing an important role in this as it is increasingly changing the way people travel.
And just in time, the social media giant Facebook also picks up on this topic and presents “Trip Consideration” – a new option that enables advertisers within the travel industry to reach target groups even earlier in the planning process of a trip. Specially adapted advertisements can be used to target people who are engaged in a specific touristic service such as airlines, hotels or holiday destinations. The feature is now available via Facebook, Instagram and the Audience Network.
But of course there were also plenty of other news to report – outside of tourism and travelling.
Video Chat – Now also on Facebook Messenger Lite
Messenger Lite, the streamlined Facebook app launched in October 2016, now offers video chat.
Until now, the Lite app provided central messaging capabilities such as sending text, photos, links and audio calls to people using Messenger Lite or Messenger. But with the increasing popularity of video chats, the offer has now been expanded.
As Facebook reports, there were around 17 billion video chats in Messenger in 2017 – twice as many as in the previous year. And now users of Facebook Messenger Lite can also chat face-to-face – just like those using the central Messenger app.
Twitter groups direct messages – users will be notified when they are mentioned
Twitter announced that participants in group direct messages will be notified immediately if they are mentioned during the call.
The new feature is available via the mobile apps of the social network.
Attention E-commerce companies – Facebook tests Marketplace Ads
Facebook plans to expand its ad placements. As initial tests in the USA and UK show, Facebook wants to include the dynamic product ads of some brands in the users’ article lists on Marketplace.
These ads should look similar to Marketplace’s square organic offerings. They show a picture or carousel showing a product, carry the advertiser’s name and a “Sponsored”label.
As the social network itself reports on Facebook Business, the ads are available for the following purposes: Traffic, conversions and catalogue sales.