For more than 40 years, NOVASOL has been renting holiday homes and holiday appartment to people across Europe and puts particular importance on the personal verification of each individual domicile.
The new spot “„NOVASOL – Die Experten für die Ferienhausvermietung“ shows us how that looks like. The story behind it is very simple, but oh, so effective.
Informative… with a splash of irony!
Two quality inspectors in light blue, identical suits, with spectacles and a small mustache who onscientiously test every little detail in a NOVASOL holiday house to cross these quality feature of a checklist. From the appropriate angle of the rocking chairs to the right height of the blades of grass to the perfect brutzel noise of the steak on the grill.
Everything so that the customers can experience the perfect holiday.
Good storytelling and effective seeding
And just as NOVASOL consults their experts for the verification of theri holiday houses, the company relies again on the experts of the dot-gruppe to successfully distribute the video.
For 17 years, the dot-gruppe has been helping companies to achieve sustainable success in the social web – with a strategy that combines entrepreneurial goals with the world of video marketing. Same in the context of their new customer case: Since “Die Experten für die Ferienhausvermietung” addresses several generations, a detailed and target-oriented seeding strategy was created, coupled with strong placements on the web. And since the dot-gruppe has a wide-ranging influencer network, especially in the area of travel and tourism, these influencers are also brought successfully into the campaign.