News KW 8
Redesign of Facebook Page Insights; Facebook licence deal with music publisher; Facebook loses young users
Appsflyer’s Performance Index found out that 75 percent of all apps choose Facebook as their advertising platform. This puts Facebook in first place, closely followed by Google with 45 percent.
So we think that this is the perfect time to focus on the social media giant in our weekly review.
Facebook Page Insights: Update to measure organic reach of pages
Facebook has made changes to its metrics to help companies gain a better understanding of how their social networking sites work.
To do this, Facebook changes the way it calculates the reach of posts on organic pages and puts them on a par with the way it calculates the reach of paid posts.
In the past, the organic reach was based on how often posts were posted in the news feed. Now a post must actually appear on a user’s screen to be counted, Facebook explains in a blog post.
In addition, Facebook has redesigned Facebook Page Insights for mobile phones to make it easier to find information on a smartphone. From now on, the most frequently used metrics are shown at the top, as “companies want easy and fast access to their page reporting”.
Music copyright: Facebook signs licensing deal
In the past, users posting videos on Facebook could get into trouble if they didn’t own the music in them. Yet, in the past – as Facebook has now concluded an agreement on music copyright with the European organization “International Copyright Enterprise Operations” (ICE), which was founded by the German rights management company GEMA.
The increased use of music in Facebook posts meant that they had to be blocked because of copyright infringements. That should stop now. The deal includes music from over 290,000 rights holders in 160 countries.
Facebook had already made a similar deal with the music groups Universal Music and Sony Music in the past.
Facebook: Is the social network losing young users?
An analysis by eMarketer on the use of social networks concludes that Facebook is losing younger users in the US.
For the first time this year, the number of US facebook users aged 11 years and younger will decrease by 9.3%. In addition, the number of users aged 12 to 17 and 18 to 24 will decrease by 5.6% and 5.8% respectively.
In the US, the total number will reach 169.5 million this year, an increase of just under 1% over 2017. So Facebook continues to attract monthly users, but this is mainly due to older age groups.
According to eMarketer, Instagram will grow by 1.6 million users in 2018 at the age of 24 years and younger. Snapchat even increased by 1.9 million users.