In the recent book, “Successful on YouTube” from SEO & content marketing expert Joachim Gerloff, there is a question/answer session with the managing director of the 360° viral & social media agency dot-gruppe. The book and interview answer the questions about the possibilities and conditions for success with video marketing on YouTube.
Interview with Stephan Longin: With his experience as the CEO of dot-gruppe for the past 12 years, Stephan Longin was the predestined interviewee for the topic social media marketing with online videos on YouTube. As part of “Successful on YouTube,” Longin answered many questions about video marketing on YouTube. Following this is an expert interview on the exact formula for success in video marketing. It is printed in the Online Marketing Blog of the authors.
The book also offers numbers tips and checklists, and serves as a guideline for the use of YouTube as an effective marketing tool. Easy-to-understand, step-by-step explained, and endorsed by the know-how of experts, the reader will be taught how films are successfully produced for YouTube and used in video marketing. The author is himself a seasoned online editor and writer, with a focus in SEO and content marketing. Due to thematic proximity and long experience in video marketing, dot-gruppe was a logical first contact for the author.
Stephan Longin is happy to have played a part in the creation of the book. With his experience as an industry pioneer and dot-gruppe’s long-standing expertise with numerous video marketing and viral campaigns for well-known national and international brands, Joachim Gerloff willingly let him participate. The book covers all facets of this extremely exciting and dynamic subject area and provides a basic overview of successful video marketing on YouTube.
Autor: Benjamin Müller | 13.05.2014