Viessmann started the digital magazine “invitech—your digital home.” In it, through the dot-gruppe produced YouTube video, one obtains an exclusive overview of all the features and themes of the innovative magazine. Dot-gruppe took over the seeding concept, which already reached an impressive engagement from users in the fields of technology, innovation, and energy in just the first two weeks.
Clearly with the target group-design, dot-gruppe created a spot representing the benefits and content of the new magazine ideal.
With invitech the Viessmann group sets itself as one of the leading international manufacturers of heating, industrial, and cooling systems to new readers. The magazine is aimed at people who are busy with technical issues and introduces new solutions that enable life to be made more comfortable.