Video Seeding for Oxfam, Germany

Together, we can make the refugees and their stories visible. With the hashtag, #makethemvisible, Oxfam Germany launches an appeal and draws people’s attention to the conditions of refugee camps, motivating action.



Six moving videos show individuals stories of refugees in Jordan, Lebanon, and Central Africa.

The media constantly reports stories of disasters and refugees. They made us aware of current events, which is not only right but important. Dot-gruppe took the issue to heart, and created a seeding concept to bring as many user’s attention to this fate as is possible.

Through years of seeding experience, dot-gruppe has gathered an influential network of multipliers in the areas of social responsibility and charity. We have built relationships with blogs, influencers, and social media channels such as Facebook, Twitter, and Google+. During the reporting period, the coverage of the campaign increased to over 220,000 views.