The selfie mania as seen on social network sites such as Instagram and Facebook is developing into a dangerous trend. Many young people, especially young girls, are looking for cool locations to take their selfies in, and unfortunately railway facilities are included in this.
The strategic video seeding integrates key social media channels, blogs, influencers, and online communities, so that many young people are made aware of the issue. Popular youth blogs and communities were primarily involved in the campaign, because they have the exact target audience.
The video shows how two young teens play with their lives by taking selfies on train tracks. It is an important video that points to the dangers of selfies and train tracks
Dot-gruppe was able to place the video on top news portals such as FOCUS Online and Stern.
On these portals alone, the video has been seen several hundred thousand times:
GF Bernhard Longin says: “In addition to the content, contracts with the players in social media and online sectors are crucial. Dot-gruppe bundles the contacts of the decision makers to achieve outstanding results in seeding.