The selfie craze on social networks such as Instagram and Facebook is currently developing as a dangerous trend. Many young people, but especially young girls, are looking for cool locations every day to post new selfie photos of themselves. Unfortunately, the railroad facilities are also one of them.
The strategic video marketing integrates important social media channels, blogs, influencers and online communities so that many users, especially many young people, are made aware of the topic via the dot-gruppe seeding network. Mainly high-reach youth blogs and communities were involved in the campaign, as theyhave the exact target group.
The video shows how two young teenagers play with their lives by taking selfies of themselves on the tracks. An important video that points out the dangers related to selfies and tracks.
The dot-group was able to place the video on top news portals such as focus online and stern.
On these portals alone, the video is viewed several hundred thousand times.
focus online
CEO Bernhard Longin: "In addition to content, contacts with players in the social media and online sectors are crucial. The dot-gruppe bundles the contacts to the decision makers to achieve outstanding results in seeding".