Facebook Ads agency

Why this is separate from Meta advertising

Anyone looking for a Facebook advertising agency is thinking about Facebook, not about Meta. That is not pedantry. Facebook and Instagram behave differently as advertising environments: different audiences, different formats, different cost per result.

We buy both through the same ads manager but plan them apart. A campaign delivered automatically across both platforms is convenient and generally produces worse numbers than two separately managed ones.

What we do

• Account structure and conversion measurement. Before budget moves, what happens has to be measurable. Pixel, conversions API, properly defined events. In most accounts we take over, this is the first repair.
• Build audiences. First-party data, site visitors, engagement groups and the lookalike audiences derived from them. Interest targeting only where first-party data is missing.
• Produce the assets. Video, still, carousel. Produced in house by dot-films, so without a detour through a second supplier.
• Testing rather than single advertisements. Several variants per audience, weekly review, decisive switching off. What does not deliver does not stay running out of politeness.
• Retargeting along the purchase path. Separate messaging for first contact, returning visitors and abandoners.
• Monthly reporting on cost per result, not on reach figures.

When Facebook is the right channel

Facebook carries well with broad audiences, with offers that need a visual proof point, and wherever people over 35 need reaching. In recruitment the channel continues to outperform, because it reaches people who are not actively looking.

Where we advise against it. For purely institutional B2B audiences addressable by function and employer, LinkedIn is more precise. For products sold on price alone, shopping campaigns are usually more economical. And where the media budget is very small, external management does not pay, because the effort outweighs the return. We say so before the proposal, not after.

How we work

1. Review the account. What has run, which events are measured, and whether the figures mean anything. The most common finding is that something was counted which is not a business signal.

2. Decide the channel. Facebook alone, Facebook and Instagram separately, or a combination with other channels. This question comes before creative, not after.

3. Set up and test. Four to six weeks with several variants running against each other. During this period cost per result is not yet meaningful.

4. Ongoing operation. Weekly adjustment, monthly reporting, a larger creative refresh each quarter, before fatigue becomes measurable.

What it costs

An ongoing engagement starts at €3,500 per month for one channel. For the first three months we charge €3,000. Across several channels the entry point is €6,000. Media budget is separate and runs through your own advertising account.

All figures exclude VAT. Media budget runs through your own advertising account, not ours. You therefore keep access, history and audiences, including after the engagement ends.