In their new online spot, the SOS Children’s Villages are looking for sponsors for their projects. In return, the Viral Spot picks up the opening scene from the film “The Godfather”, played by the “Tatort commissioner” Oliver Mommsen. Sponsorship is made a point of honour in the spot. “Everyone can be godfather,”he said. The dot-gruppe was commissioned with the viral seeding of the video to ensure that it is disseminated prominently via the social networks.
The dot-gruppe carried out a comprehensive video seeding to create even more reach and awareness for this serious topic. Users with a strong interest in social responsibility have been activated through the main opinion leaders in this area. Thanks to our diverse network, the dot-gruppe is also in close contact with influencers and opinion leaders in the field of charity and social responsibility. Selected social media channels provided additional high digital awareness of the campaign.
Client: SOS Children’s Villages/Avalanche Pencil
Campaign: YouTube performance marketing and video seeding
Services: Video seeding campaign, multipliers, influencer and blog marketing
Reach: 150,000 Berlin users within 3 months