Pringles® | Viral marketing concept
Just in time for the Soccer World Cup, Pringles® is bringing the World Cup feeling to the streets with a Brazilian Samba Flashmob. Held in a spot, it is now necessary to spread it virally.
Concept and implementation
In order to ensure that the campaign is heard by a large number of enthusiastic people at the World Cup, the placement and distribution of the flash mob video focused on the consistent and target-group-oriented selection of each individual influencer. On behalf of Pringles®, dot-gruppe was responsible for the placement and distribution of the video in sports-related online channels and for optimizing the corresponding YouTube channel.
Campaign: Viral Video Seeding
Concept: YouTube Channel, Video Seeding
Services: YouTube Channel, Video Seeding
Reach: over 53,000 users