Just in time for the Soccer World Cup, Pringles® is bringing the World Cup feeling to the streets with a Brazilian Samba Flashmob. Held in a spot, it is now necessary to spread it virally.

In order to ensure that the campaign is heard by a large number of enthusiastic people at the World Cup, the placement and distribution of the flash mob video focused on the consistent and target-group-oriented selection of each individual influencer. On behalf of Pringles®, dot-gruppe was responsible for the placement and distribution of the video in sports-related online channels and for optimizing the corresponding YouTube channel.

Client: Pringles®

Campaign: Viral Video Seeding

Concept: YouTube Channel, Video Seeding

Services: YouTube Channel, Video Seeding

Reach: over 53,000 users