Development of an extensive influencer and blog marketing campaign focusing on the “smart LIGHTIFY lighting” video by Osram. With this video Osram wants to promote the Smart Home solutions of the Lightify series and offer new living options for a more cosy and smart atmosphere.
The dot-gruppe convinced with its extensive seeding concept and took over the marketing of the video on the social web. Thanks to its extensive experience in the Lifestyle & Living sector and a well knitted influencer network, dot-gruppe was able to achieve a viral reach within a short period of time and address the target group in a platform-oriented manner.
Strategic video seeding takes place on the most important social media channels. These include Facebook, Twitter, Google+, blogs, communities and other high-reach YouTube channels.
Client: Osram AG / Bloom Project
Campaign:”Unforgettable moments with smart LIGHTIFY lighting”
Services: Seeding concept, video seeding campaign, influencer and blog marketing
Reach: more than 215,000 users