Strategic positioning of the YouTube video about the Health Week, which takes place annually in October in Berlin. Focus should be on regional distribution of the video.
The seeding strategy of the dot-gruppe, with a qualitatively convincing and wide-reaching publisher network in the health and medical field, convinced Berlin Partner.
Users from Berlin and Brandenburg with medical interest were targeted and expected as guests at the Health Week. Accordingly, not only medically relevant influencers but also regional influencers and opinion leaders were included.
Client: Berlin Partner für Wirtschaft und Technologie GmbH
Campaign: Berlin Health Week
Services: Seeding, screening and selection of influential bloggers, influencer and blog marketing, press releases, post production