The international fashion retailer TK Maxx wants to showcase its range of fantastic designer pieces in the best possible light and relies on the dot-gruppe’s many years of experience. The emotional visualization and social media presentation of the company and its offers was desired.
For the international fashion retailer TK Maxx, the dot-gruppe provided a 360° service as part of its conceptual YouTube marketing campaign – starting with a detailed consultation and the creation of a creative concept. A particular focus was on video production. Two viral videos were realized, which show cheerful shoppers discovering the perfect item of clothing and were designed according to the customer’s taste and your corporate identity. The YouTube channel of TK Maxx has been optimized by the dot-group, whereby the videos were placed prominently and SEO was optimized. This was followed by target-group-oriented seeding. Especially in the area of fashion and fashion we have an extraordinarily strong and influential network of opinion leaders. Over the past few years, dot-gruppe has greatly expanded its video seeding network, so that more than 3 million views per year – in the German-speaking countries alone – can be delivered.
Client: TK Maxx
Campaign: YouTube Marketing (Launch and Positioning), Viral Marketing Campaign
Services: Strategy, Creative Concept, Viral Video Production, YouTube Channel, Video Seeding
Reach: more than 350,000 views