By means of an offbeat brand staging, the European Travel Insurance (Europäische Reiseversicherung ERV) would like to increase the visibility and commitment in the internet and make the brand experienceable. Under the hash tag #crazytravelling the dot-group developed a campaign idea, which not only drew the attention of the target group to ERV but also activated it at the same time.
In cooperation with the ERV, the dot-gruppe travelled through Berlin, Hamburg and Munich to launch a new and fun photo campaign. Under the slogan #crazytravelling, anyone with a selected background could take a funny holiday photo in front of a green screen and then take it home with them. All participants had the opportunity to take part in the crazytravelling competition. The best photos were selected and the winners won a Nokia Lumia 730. In addition, everyone could upload their personal holiday photo on the crazytravelling website and take part in the competition. It was not only a funny experience for us, but it was also fun for every participant. We are looking forward to future events and productions with ERV.
Client: ERV Europäische Reiseversicherung
Campaign: Brand staging #crazytravelling
Services: Concept, brand presentation