With the somewhat exaggerated, but funny YouTube video “Every 4 seconds…” the viewers should be made aware of the fact to deal with the subject of accident insurance at an early stage. The video was produced by the Munich agency Senproductions. For targeted video distribution, the dot-gruppe was commissioned with the task of using relevant blogs and influencers to draw attention to its services.
For the precise conception and implementation of the seeding strategy, targeted media measures and precise content seeding clusters (Owned Media, Paid Media and Earned Media) were broken down and analysed. Via relevant opinion leaders, social media channels and online communities from the “Ratgeber” section, the video content was distributed to the relevant users in a targeted manner. The publisher network of the dot-gruppe comprises more than 15,000 influencers and was profitably introduced into the campaign.
Campaign:”Every 4 seconds…”
Concept: Video and Social Media Seeding
Services: Seeding concept, video seeding campaign, influencer and blog marketing
Reach: 100,000 users in a narrow target group environment