Deutsche Bahn took the travel blogger Vanellimelli on an exciting travel adventure through 21 German cities – and each of these days was documented as a video and presented on YouTube. Travel Challenge’s mission: The person who prepares Vanellimelli the most beautiful day of summer wins a whole year of free travel with Deutsche Bahn.
The challenge: to find 21 hosts from 21 cities that are willing to take part in the Deutsche Bahn’s travel challenge, accommodate the blogger and make an extraordinary day for them. Challenge accepted! Now the challenge was to get the deserved attention and generate enough participants.
The dot -gruppe was responsible for the strategic, target group-compliant video seeding in heavily frequented communities. The wide-reaching network of multipliers and social media influencers of the dot -gruppe reached and inspired major lifestyle and travel blogs – and ensured that the travel challenge drew circles in the travel-oriented target group. Countless participants supported the travel challenge and watched Vanellimelli’s journey to Germany on YouTube. Campaign implementation has been able to continuously increase the number of views and visibility of Deutsche Bahn, while at the same time increasing social media awareness.
Customer: Deutsche Bahn AG
Campaign:”My crazy summer” (“Mein abgefahrener Sommer”)
Concept: Seeding Concept, Video Seeding
Services: Seeding concept, video seeding campaign, influencer and blog marketing
Reach: over 125,000 users