Crowne Plaza Hotels & Resorts | Key Influencer Campaign

With 400 hotels worldwide, Crowne Plaza is one of the largest upscale hotel brands. Crowne Plaza Hotels & Resorts offer first-class accommodation and a variety of services for business travellers. The meeting program of the Crowne Plaza Hotels & Resorts, developed especially for business guests, offers everything that business event organizers need. The task was to develop and execute a video marketing concept for Crowne Plaza Hotels & Resorts.

The dot-gruppe conducted a video seeding on behalf of fischerAppelt for the Crowne Plaza Hotels & Resorts, focusing on business and career platforms. Users with an interest in coaching and mentoring were activated by the most important opinion leaders in this area. Within a very short period of time, the video was able to communicate effectively and generate local, regional or international attention from the relevant sector.

Crowne Plaza Hotels & Resorts works with Monika Matschnig to provide professional support at the first meeting. In the video, the psychologist and competence expert explains how you can make new contacts at your first meeting.

Client: Crowne Plaza Hotels & Resorts / fischerAppelt

Campaign: You First

Concept: Video and social media seeding

Services: Video seeding campaign, Influencer and blog marketing