Creation and implementation of a full service social media concept for “CarPro Immortal” – self-healing clearcoat solution (Clearcoat) for cars. In order to present the new product online in an impressive way, dot-gruppe supported the customer with a 360° service campaign – from the conception to the distribution of the video produced by the dot-group.
Due to the extensive experience in the automotive sector, the Viral Spot produced for “CarPro Immortal” became a real eye-catcher and, immediately after the launch of the clip, already created a big buzz on the social web. Due to the extensive repertoire of influencers from the automotive sector, the dot-group generated a considerable number of views in a very short time. The strategic video integrated high-reach blogs and social media channels from Germany, Poland, Spain and the UK, with a strong focus on campaigning autoblogs. Targeted targeting has made it possible to inspire extensive online communities for CarPro, so that more than 250,000 users have been reached through the seeding network of the dot-group.
Campaign:”CarPro IMMORTAL – Ground-breaking Self-Healing Clearcoat”
Services: Viral video production, concept development, video and social media seeding
Reach: over 250,000 users