With its campaign “Do something against climate change”, Berliner Stadtreinigung (BSR) would like to draw attention to climate change and, as part of the “Trenntstadt” campaign, to the associated responsibility for waste separation.
The dot-gruppe was commissioned within the marketing campaign for the video seeding of the produced spots and cooperated with the agency Peperoni, which was responsible for the creative concept.
A comprehensive video seeding was developed with a focus on local distribution in Berlin. Users with an interest in environmental protection and social responsibility could be activated by the most important opinion leaders in this area and more than 180,000 users could be identified within the campaign period. The campaign was strengthened by various marketing measures on Facebook, Youtube and Google+.
The dot group managed the two campaigns in 2012 and 2015.
Client: BSR/ Peperoni advertising agency
Campaign: YouTube Performance Marketing and Video Seeding
Services: Video Seeding Campaign, Multiplier, Influencer and Blog Marketing, Seeding Strategy, YouTube Channel Management
Reach: over 180,000 users within the campaign period