News KW 5
WhatsApp Business in Germany; Snapchat Stories can be shared outside the app; Instagram Graph API allows to pre-plan postings
YouTube is the world’s second-largest search engine – and the most-used online video platform in Germany, as an e-marketer study has just published. Just under 48.7% (just under 40 million people) use YouTube and the YouTube app at least once a month.
Moving image is booming – no wonder that Facebook, Instagram and Co. have diligently expanded their moving image features in recent years. But not only that! Find out, what the social media world has been working on for the last few days.
WhatsApp Business reaches Germany
WhatsApp expands the range of services and presents: WhatsApp Business. The new app has been developed especially for small businesses that want to get in touch with their customers via WhatsApp. Only in September last year WhatsApp announced that the first tests of the new app will be carried out. WhatsApp Business is now available in Germany.
The app, which is currently only available for Android, comes with some practical features. WhatsApp Business allows companies to store a company profile including description text, opening hours, address and other contact information such as phone number, email address and web address. Autoresponders, such as welcome and absence messages or quick answers and text modules for frequently asked questions, are designed to facilitate communication with customers
Verified business accounts are identified by a green seal in the profile. A grey seal indicates that the phone number of an account has been confirmed by WhatsApp. Accounts that use WhatsApp Business but have not yet been verified by WhatsApp receive a grey question mark in their profile.
As WhatsApp announced in its blog,”… there will be a free WhatsApp business app for small to midsize businesses, and a business solution for large corporations with global customers such as airlines, online retailers and banks…”.
Snapchat Stories implements new sharing option
From now on, selected snapchat stories can also be shared outside of the app. In the fight for greater reach and user engagement, Snapchat will enable users to share selected content on other apps and platforms such as Facebook and Twitter. This way, stories can also be seen by users who do not use a snapchat.
Initially, only public content can be shared – meaning “public stories” by celebrities and media companies as well as content under “Our Stories” and “Search Stories”. The sharing is done by link.
It remains to be seen whether private stories will soon be shared. In any case, advertisers can already hope that their content sponsored on Snapchat will now generate reach and awareness across the platform.
Instagram Graph API allows you to pre-plan posts
Last year, Instagram began updating the Instagram API to the Instagram-Graph-API, which builds on the Facebook-Graph-API to enable companies to manage their organic presence more effectively.
Instagram now introduces a new feature to the API – a feature that allows you to schedule and automate the publishing of posts. While it is already possible to prepare contributions using third-party tools such as Hootsuite or Buffer, the publication of an Instagram post still had to be done by the account owner himself.
With the new Instagram Graph API feature, this should be a thing of the past, according to Instagram itself in the business blog. Large amounts of content, multiple team members and multiple Instagram accounts can be managed easily and securely. This considerably reduces the time required.
Marketers can plan and publish their submissions through official (and chargeable) Facebook or Instagram partners.