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Twitter is testing breaking news modul; YouTube plans Wikipedia feature; Google removes Bad Ads

Dear Readers,

last week, the ITB – the world’s largest tourism fair – took place again in Berlin. For five days, the capital city’s exhibition centre transformed itself into a meeting place for cultures from all over the world: 186 countries and regions arrive with more than 10,000 exhibitors to present themselves to the many trade and private visitors.

Right in the middle of it, the Mecklenburg-Vorpommern Tourism Association – this year’s ITB partner country and winner of the International Multimedia Tourism Award “Goldenes Stadttor” for their new online campaign “Peace and quiet”. As the lead agency in the distribution of the campaign, we are very proud and and thrilled about such good news!

And the digital world is also continuing to spread positive messages thru out the web. How? Read here.

Real-time news and updates? Twitter tests new breaking news module

With the aim of positioning itself as an important source for real-time updates of news and events, Twitter is testing a new news module that highlights big news via an algorithmically curated timeline at the top of the user timelines.
The test is an extension of the Twitter feature “Happening Now”, which previously only marked sports tweets. During big news events Twitter wants to advertise this “Breaking News” via a module at the top of the home timeline.


YouTube and Wikipedia – Solution to the conspiracy theory problem?

YouTube plans to tag conspiracy theory videos with additional information from Wikipedia to combat the spread of disinformation on the platform.
Wikipedia should thus provide alternative information and points of view on controversial topics. Already in the next weeks these “information references” are to appear on conspiracy videos.


Bad Ads? – Google sorts out fraudulent ads

Google announced in its latest issue of the annual Bad Ad Report that it removed 3.2 billion fraudulent online ads from the web last year.

As W&V reports, 130 million ads were intercepted by Google alone because they had tried to”maliciously outwit or bypass the ad network”. 79 million ads linked to malware pages and have therefore been removed by Google. 66 million were so-called “trick-to-click” ads.
A real increase in”bad ads”, with just under 2 billion ads in 2016 and only 700 million in 2015.