The dot-gruppe has been implementing campaigns for the Panasonic Toughbook device series since 2007. The latest film takes the viewer to application areas of the first 2-in-1 fully ruggedized device TOUGHBOOK CF-20.
The video depicts six professions in daily outdoor use that can only be mastered with a versatile and robust device.
dot-gruppe is responsible for the concept and production of the film, which will be used at trade shows and in direct sales in addition to online exploitation. Distribution includes key blogs, social media channels such as Faceboook, Twitter, Google+, high-reach tech communities and YouTube channels.
The camera was directed by Marcus Winterbauer, who has received the German Film Award three times, among others.
"The conceptual focus was on application and practicality in real-life use; the B2B target group should feel at home in the way it is presented. For the most authentic representation possible, we mostly worked with real actors," Stephan Longin, director of the project.