For Mercedes-Benz’s online campaign of new energy storage, Taylor Flynn designed the webisode “neighbors,” starring actors Lars Gärtner and Daniel Krauss, with eye-catching features and a minimalist studio. The videos show how dangerous and ineffective energy storage may be if you are not familiar with methods of electric generation, such as fracking, or wind energy. The seeding campaign won dot-gruppe a convincing seeding concept.
Dot-gruppe will distribute the videos within target groups in the areas of climate protection and sustainability. The strategic video seeding integrates key social media channels, blogs, opinion leaders, and influencers, so that firms are made aware of the topic and the films effectively reach related channels on the social web.
Seeding integrates the central social media channels with the wide-reaching network of dot-gruppe.