Manufacturing & Engineering

Complex products.
Clear campaigns.

German engineering deserves marketing that matches its precision. We turn complex industrial products into compelling digital campaigns — with in-house video production from dot·films and data-driven performance marketing across LinkedIn, YouTube, and Google.

Free AssessmentOur Services
Since 2001In-house video (dot·films)B2B lead generation
Your Challenges

What manufacturing & engineering companies
really need from an agency.

Your products are brilliant — your marketing isn't
Engineers build world-class machines but struggle to communicate their value digitally. We bridge this gap: dot·films captures your technology on camera, and our performance team puts it in front of the right decision-makers on LinkedIn and YouTube.
Trade fairs aren't enough anymore
Your competitors are building digital pipelines while you wait for the next Hannover Messe. We don't replace trade fairs — we extend their reach with always-on digital campaigns that generate qualified leads between events.
Recruiting engineers is as hard as selling to them
The talent shortage in German manufacturing is acute. Social recruiting with authentic dot·films videos reaches passive candidates who aren't on job boards — especially the experienced engineers your competitors are also chasing.
Our Services for Manufacturing & Engineering

What we deliver.

01
LinkedIn B2B Campaigns
Thought leadership, sponsored content, and lead gen forms targeting C-level and procurement in manufacturing. Account-based targeting for your key accounts.
02
YouTube & Video Marketing
dot·films produces factory tours, product demos, and explainer videos — in-house, fast, optimized for paid distribution on YouTube and LinkedIn.
03
Google Ads for Industrial
Search campaigns targeting high-intent industrial keywords. Landing pages optimized for B2B conversion, not vanity metrics.
04
Social Recruiting
Video-first recruiting campaigns for engineers, technicians, and skilled workers. Authentic employer branding content from dot·films.
Results

Proven performance.

52
Leads pro Quartal
4,2×
ROAS auf Google Ads
+320%
Traffic auf Produktseiten
Internationaler Maschinenbauer
Typische Ergebnisse · B2B · Industrie
Basierend auf vergleichbaren Projekten
52
Qualifizierte Leads pro Quartal
LinkedIn Thought Leadership für die Geschäftsführung, dot·films Produktvideos und Google Ads für High-Intent-Keywords. Aufbau einer digitalen Lead-Pipeline als Ergänzung zum Messegeschäft. Full-Funnel von Awareness bis Anfrage.
FAQ

Manufacturing & Engineering: Your questions, answered.

Do you understand B2B manufacturing?
Yes. We've worked with Viessmann, Bosch, Osram, Grundig, and dozens of German Mittelstand manufacturers. We know the difference between targeting a procurement manager and an end consumer — and we build separate campaign structures for each.
Can you produce technical video content?
dot·films, our in-house production unit, specializes in industrial video. Factory tours, product demos, process visualizations — we capture complex technology in a way that works on social platforms without oversimplifying.
What does it cost?
B2B manufacturing campaigns start at €5,000/month including video production and campaign management. Media budget depends on your target markets — typically €3,000–15,000/month. We start with a free competitive assessment to identify the best channel.
Do you work with international manufacturers?
Yes. From our Berlin office we serve both German and international industrial clients. Our team operates in German and English. We understand the specific requirements of communicating German engineering excellence to global audiences.

Ready to digitize
your sales pipeline?

Free Competitive Assessment: We analyze what your competitors do on social media — and where your opportunity lies.

Free Assessment Contact Us
Pariser Platz 6a · 10117 Berlin · info@dot-gruppe.com