After a very successful collaboration with Oxfam Germany for the campaign “#mskethemvisible”, the company again entrusted dot-gruppe with another video for seeding. The already successfully spread playlist was grown with another video.
The new video draws attention to the catastrophic conditions of refugees in the Central African Republic and motivates people to take action. It was especially important for us to involve wide-reaching socio-critic blogs and communities in the campaign, as they target an appropriate audience.
GF Bernhard Longin says: “We are proud to commit ourselves to the issues of refugees, and to have generated both reach and involvement for such important video content. Donations have also been generated by the video.”