Facebook ads are an interesting opportunity for companies to bring targeted advertising of their own products, services and offers to a broader audience. Successful Facebook Marketing requires the use of Facebook ads. After the first tests in Australia and Thailand, Facebook is now rolling out the beta version of messenger ads worldwide. This allows advertisers to expand the targeting of their advertising messages to the messenger, thus increasing their range and reaching the target group without scattering losses.
According to a Facebook survey, 53% of customers said they are more likely to buy from a company / business that they can contact via a chat app. And with more than 1.2 billion active users per month, messenger is the perfect platform. Therefore, looking at chat apps is more important for companies than ever before.
Ads marked with sponsored are displayed at the selection layer of the chats. An ad appears between the conversations that leads the user to either a landing page or a messenger conversation, such as a chatbot.