Etat profit: Video Seeding for opted for the 360° service from dot-gruppe to take care of the video seeding for their current YouTube videos. The video shows the amusing outtakes from the commercial produced by Play Media that is currently playing on German television. The project is therefore a good example of an effective combination of television advertising and social media marketing.

While the TV spot reaches a wide mass, the YouTube video is tailored to the social web. Dot-gruppe specifically address a previously narrow target group through video seeding, and initiated conversations in relevant subject areas. Dot-gruppe is expert in the integration of social media and is especially pleased about projects that innovatively support offline campaigns.