The European Travel Insurance would like to work together with dot-gruppe to pay more attention to the value and influence of travel insurance. The video “True Story—ruptured appendix in Mexico” shows how dangerous a vacation can become.
For this video seeding campaign, dot-gruppe could quickly call upon target groups and multipliers. Travel affiliated blogs, as well as health and travel Google+ communities, took the video and the topic of travel insurance quite seriously.
Dot-gruppe’s seeding concept reached over 60,000 users within the core target group.