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Dot group produces for Merck: A look behind the scenes

Dot group for Merck. Digital learning for B2B.

The video marketing specialists at dot-gruppe provide a behind-the-scenes look at your latest video production.

The order

Leading in the healthcare, life science and performance materials sectors, the Merck Group supplies materials and technologies to companies, researchers and innovators around the world. As one of the oldest science and technology companies, the Merck Group wants to position itself more strongly in the area of online marketing, especially in the B2B sector.

With around 50,000 employees in 66 countries, the company is looking to train your global workforce on SEO, SEA, mobile marketing or social media marketing and show you the importance and versatile possibilities of online marketing.

With pleasure. Order accepted.

The conception

As a video marketing specialist, we focus on what we do best: media- and target group-oriented videos. For the Merck Group, the dot-gruppe team therefore produces e-learning videos that appeal to those who do not yet have any knowledge of online marketing, but also provide practical tips for Merck employees who already have an approach to the subject.

Divided into 12 subject areas, a separate training video of approx. 2-3 minutes was produced for each lesson. Our editorial team writes the texts - emotional, informative and adapted to the pharmaceutical-chemical B2B environment of the Merck Group - and develops a comprehensive storyboard together with our production management.

At the same time, the perfect voice actor is cast, the studio for the shoot is organized and the shoot and set design is worked out. The director takes over the direction personally.

The production - An insight


... and the finished result? At this point we build up a little suspense, similar to the video!