The advertising agency Peperoni uses expressive and powerful images to convey the theme. Dot-gruppe was instructed to bring the video to different locations through a seeding campaign.
The campaign extended influence to give as high of a range as possible for the video. Our performance parameters included not only strong multipliers, but also strong social media influencers and online communities in the environmental protection categories in order to confront as many users as possible with the important issue.
We have an influential network of multipliers, particularly in the areas of sustainability and social responsibility. Thanks to the growing awareness of environmental protection as well as our own 15 years of experience in the seeding field, we were once again able to achieve over 180,000 video views during the conference and bring this important issue to center of discussion.