Under the slogan "Find your #favorite place", the GrimmHeimat NordHessen has relaunched its Germany-wide marketing campaign. The focus of the in-house developed campaign is on the topics of active vacations, experiences as well as nature and cultural enjoyment in the diverse vacation regions of the GrimmHeimat NordHessen. Simply fabulous - special experiences with plenty of space and attractive offers in the heart of Germany. Scenes of the wide low mountain range landscape, the lush green meadows and forests invite you to discover Germany's fairy-tale center and escape the stress of everyday life. In doing so, the region advertises well-developed cycling and hiking trails and focuses above all on the vastness of nature and space for recreation.
The heart of the campaign is an emotional campaign film that was created in collaboration with tourism partners in the region. The video has already recorded over 280,000 video views and reaches several thousand new viewers every day.
The campaign film makes it clear that you don't have to travel far to discover romantic castles, fairytale castles, enchanting half-timbered towns and a picturesque low mountain landscape. The GrimmHeimat NordHessen advertises a well-developed and extensive network of hiking and biking trails and plenty of space to relax and take a deep breath in the six North Hessian nature parks and Hesse's only national park - Kellerwald-Edersee National Park.
The dot-gruppe supports the GrimmHeimat NordHessen with strategic marketing in social media and ensures targeted distribution of the campaign video with a mix of measures including video seeding and cooperation with influencers and travel bloggers (video marketing).
The video marketing is supplemented by social media campaigns, print ads and large-scale advertising in the Rhine-Main and Rhine-Ruhr metropolitan areas.