A YouTube star for the Federal Ministry BMZ

Working with the YouTube star Manniac for optimum targeting.

Climate change is only one of the many topic mentioned by the YouTube star Manniac in his videos produced together with the Federal Ministry BMZ. They wanted to bring more awareness to a younger audience with the dot-gruppe seeded explanatory videos. To fully address the audience and to inspire to the theme, we were able to specifically select from the 15,000 influencers in dot-gruppe’s network optimal multipliers for the areas of charity and social responsibility.

Within the campaign, the number of channel subscribers has almost tripled, and the videos have been viewed by over 100,000 visitors and achieved excellent exposure values (numerous reviews and comments).

More from Manniac and the successful campaign can be found here.