dot-gruppe secures more campaigns for the Federal Ministry BMZ with Hannes Jaenicke

The Federal Ministry of Economic Cooperation and Development (BMZ) relies once again on the longstanding seeding experience from Dot-gruppe to support Fair Trade and fight against global poverty.

The trip was held in a multi-part YouTube series. Since we have an influential network, particularly in the areas of charity and social responsibility, we were able to bring awareness to a six-digit number of users. In addition, campaign-related blog post entries received 1.5 million page impressions. There was a clear increase for not only the series playlist, but also the entire channel as a whole.

More information about the project can be found here.