The Federal Ministry of Economic Cooperation and Development (BMZ) relies once again on the longstanding seeding experience from Dot-gruppe to support Fair Trade and fight against global poverty.
The trip was held in a multi-part YouTube series. Since we have an influential network, particularly in the areas of charity and social responsibility, we were able to bring awareness to a six-digit number of users. In addition, campaign-related blog post entries received 1.5 million page impressions. There was a clear increase for not only the series playlist, but also the entire channel as a whole.
More information about the project can be found here.