Ideas competition for a good cause.
With the Project “WorldWeWant & Friends”, Dot-Gruppe generated awareness of the issue of sustainable development objectives. This campaign involved not only extensive seeding, but also a comprehensive PR campaign, convincing many young people to participate in the idea competition. With the deadline in mind, dot-gruppe could find dozens of participants.
Bernhard Longin, GF dot-gruppe, says: “Overall, we had a very successful project, with user participation, conversion, and awareness were combined and made the idea competition speak to target groups.
More info about the project can be found here.