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Continuation and expansion of the Europe-wide NOVASOL campaign


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“The most beautiful things in life don´t cost a thing!” Or at least at Novasol they don´t cost much – and if you can enjoy the holiday carefree, the rest comes naturally.

No matter, if you are having a fun day at the lake, exciting discoveries while hiking, a great shopping tour or you just enjoy the peace and quiet in the evening with a glass of wine.

Moments like these are sometimes too short but yet so valuable.

Many of these special moments we experience on vacation – when you are far away from those daily obligations and can simply relax.

Due to the viral success of the last #Myholidaymoment campaign last year, NOVASOL will continue the campaign. With 10 new videos, NOVASOL strengthens its YouTube presence. “Enjoy your dream holiday with NOVASOL!” According to this motto, the new campaign videos convey the brand feeling with a positive atmosphere. With warm pictures and beautiful scenery, the NOVASOL holiday homes are presented in top quality.

For the seeding of the campaign, NOVASOL has once again decided on the support of dot-gruppe, which offer a superb contact with a wide-ranging influencer network and extensive experience in campaigns within the tourism and travel industry.

In order to achieve more awareness, conversion and reach, a wide range of measures were planned. Under the Hashtag #Myholidaymoment users can report on their experiences during a vacation with NOVASOL. Whether in the form of pictures, posts or short videos, the campaign shows the world how beautiful even the smallest moments in life can be. Next to Germany, the videos will also be presented in Spain, France and the Netherlands and have already reached over 180,000 views within a short time.